My target market will be local hobby vegetable gardeners. There has been a small-scale seed supplier in the area for the past 5-10 years and I would initially start with interviewing her and identifying some of her trends over the years. She doesn't grow her own seeds that she sells, but she brings in heritage varieties and sells them locally. Another identifier of trends in the area would be to just look at the varieties that are sold in all of the local stores targeting my audience. They bring in a lot of the basics. I think that would be a great place to start. Facebook has become a great tool to create market research. I could start a survey and send it out within the Facebook groups pertaining to different local gardening groups and see what kind of response I get back. Understanding what the customer wants will have a huge impact on what I grow. I would start with that information and plan to grow what the people want. I...
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